CAMPAIGNS

A new content concept curated specifically for busy mortgage pros. Social media shareables on hot homebuying topics guaranteed to initiate dialogues, illustrate proficiency and build bridges with prospective borrowers.

Developed a single-source content hub to provide mortgage industry professionals with easy access to MGIC's up-to-date information, tools, and insights.

New ABM initiative helps High Value targeted accounts build and maintain more meaningful relationships with borrowers, real estate professionals and other influencers in their local market.

A multi-phased, multichannel approach that significantly increased brand awareness, sales engagement, and lead acquisition across various touchpoints.

Our charge for this program was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. To EyeMed’s delight, our campaign and format test raised the roof, beating its goal.

The Magic Minutes Training Series content is a top-traffic driver for mgic.com, quickly expanding thousands of pros' industry knowledge and skills through quick-hitting videos in 15 minutes or less.

Attentive account strategy and creative management delivered a higher ROI and uncovered new and different ways to get in front of audiences with the right messaging and response mechanisms.

Integrated broker campaign that blended traditional direct response tactics with cutting-edge, digital technology cuts through the clutter leaving a lasting impression.

Audited, redesigned, and implemented an email funnel campaign that nurtures new leads acquired through website form fills, and improves overall engagement and conversion rates.

Annual campaign is revitalized for MGIC's flagship value add, self-employed borrower (SEB) worksheets. Impressive results deliver improved engagement and usage among loan officers and mortgage professionals.