Eye Opening DM Test
Situation:
EyeMed needed to stand out in a competitive vision care market and effectively communicate its value to diverse consumer needs.
Objective:
Enhance brand awareness, increase membership enrollment, and position EyeMed as a trusted leader in vision care.
Action:
• Implemented multi-channel marketing approach
• Developed personalized content for specific demographics
• Launched community engagement initiatives
• Partnered with local retailers
• Utilized data analytics for targeted messaging
• Created creative assets highlighting EyeMed's unique benefits
My role included:
• Provided strategic recommendations
• Collaborated on campaign creative execution
• Oversaw implementation and rollout
Results:
• 31% overall response rate
• 30.6% responses for Box format
• 31.4% responses for Slider format
• 36% production savings potential identified for new Slider format
• Increased brand awareness and engagement rates
• Notable rise in membership sign-ups
• Positive feedback from consumers and retail partners
This campaign demonstrates my ability to develop and execute a data-driven, multi-channel marketing strategy that significantly boosts brand awareness, engagement, and conversions while identifying cost-saving opportunities in the competitive vision care industry.
