Speed Training Video Series
Situation:
MGIC needed to innovate its training offerings to meet the evolving needs of mortgage professionals seeking flexible, on-demand learning options.
Objective:
Develop and market a new type of training offering that complements MGIC's existing live webinars and specialized customer training.
Action:
The launch of "Magic Minutes" - a collection of 15-minute video tutorials available 24/7 for self-paced learning on key industry topics.
My team and I developed a fresh overarching brand theme for the new value add offering. I spearheaded the marketing strategy and creative execution for the new on-demand learning video series designed specifically for mortgage pros.
My role included:
• Led marketing strategy and creative execution
• Devised efficient video production process
• Developed comprehensive touchpoint map
• Formulated digital and web strategies
• Provided creative direction
• Oversaw campaign execution and reporting
Results:
• Magic Minutes quickly became a top traffic driver for mgic.com
• Expanded industry knowledge for thousands of professionals through bite-sized, accessible content
This initiative demonstrates my ability to conceptualize, develop, and successfully market innovative educational products that meet industry needs and drive significant engagement.
