Social Shareables to Promote PMI

Situation:

Top-priority influencers needed help promoting private mortgage insurance to prospective homebuyers on social media.

Objective:

Create pre-built social media content to help loan officers save time, boost their online presence, and attract more leads.

Action:

• Developed "Social Shareables" content category
• Collaborated with content producer to create PMI-positive messaging
• Designed downloadable images and copy for easy sharing
• Focused on hot topics relevant to homebuyers

Collaborating with my content producer, we devised a new-to-MGIC content strategy that puts PMI in a positive light among consumers. The strategy puts hot topic social shareables in the hands of loan officers. 

The goal is to help mortgage pros quickly create social posts by providing them downloadable images and cut-n-paste messaging. 

Not only does the library of social sharables help LOs create content to post on their favorite social media platforms, but it also provides another value add for MGIC's account representatives to use to help their customers. 

My Role:

• Led content strategy development
• Oversaw collaboration with content producer
• Ensured alignment with MGIC's marketing goals

Results:

• Provided valuable tool for MGIC account representatives
• Enabled loan officers to quickly create engaging social media content
• Positioned MGIC as a supportive partner in LOs' marketing efforts

This initiative demonstrates my ability to identify and address customer needs through innovative content strategies, enhancing MGIC's value proposition and strengthening relationships with key influencers.

Homebuying collection

• Curated collection of 12 lead-generating social media posts (perfectly sized for LinkedIn, Facebook or Instagram).
• Ready for you to download and share across social networks. 
• Users can use them as they are, customize them to fit their style or craft their own.
• Designed to ignite conversations, highlight the LOs expertise and forge meaningful connections with potential buyers.

See them here >

Myth-busting series

• Curated set of 6 mortgage myth-busting social media posts – ready to download and share.
• Makes it easy for mortgage pros to elevate their social media game. 
• Post messages and images (perfectly sized for LinkedIn, Facebook or Instagram) will spark conversations and showcase LOs expertise.
• Helps LOs educate prospective borrowers and connect with clients in a meaningful way.

See them here >