Digital Marketing Strategy Overhaul + Website Renovation
Situation:
A pharmaceutical company needed to effectively communicate the benefits of their new drug in a crowded, competitive market while educating healthcare professionals and patients.
Objective:
Raise awareness of the new drug, establish it as a preferred treatment option, and foster trust in the brand among healthcare professionals and patients.
Action:
• Developed comprehensive marketing plan with targeted digital campaigns
• Created tailored educational content for doctors and patients
• Overhauled website with new blog, FAQs, infographics, and interactive quiz
• Built relationships with key opinion leaders in healthcare
My role included:
• Led overall marketing plan development
• Created comprehensive touchpoint map
• Formulated digital and web strategies
• Provided creative direction
• Oversaw campaign reporting
Results:
• 1,185% surge in PPC traffic
• 12% savings card download conversion rate from PPC
• 13% click-to-conversion rate for savings card downloads via organic search
• 80%+ of Mitigare Sample Kit requests from Smart Zones physician targeting
• Achieved results while spending 26% less than previous year's digital marketing budget
This campaign demonstrates my ability to develop and execute a multi-faceted digital marketing strategy that significantly increases brand awareness, engagement, and conversions while optimizing budget efficiency in the highly competitive pharmaceutical industry.
