A new content concept curated specifically for busy mortgage pros. Social media shareables on hot homebuying topics guaranteed to initiate dialogues, illustrate proficiency and build bridges with prospective borrowers.
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Here, you'll find a curated showcase of my key areas of expertise, impactful case studies, and a comprehensive overview of my skills and professional journey. I invite you to explore my work and learn more about my passion for crafting innovative marketing strategies that drive engagement and results.
If you have any questions or would like to connect, please don’t hesitate to reach out!
414.218.5452 | beheardmktr@gmail.com
ABOUT ME
Throughout my career, I've collaborated with organizations spanning various sizes and sectors, offering a fresh perspective that distills complexity and catalyzes innovation. My extensive experience in crafting and implementing comprehensive digital and content marketing strategies for a diverse clientele has yielded a proven track record of enhancing engagement and optimizing user experiences. This success is achieved through innovative approaches that leverage advanced analytics and cutting-edge cloud-based tools.
Bringing me onboard offers far more than conventional marketing support; it's an opportunity to amplify your resources, ideas, and results. I bring a collaborative approach infused with enthusiasm and an unwavering commitment to achieving exceptional outcomes. My expertise serves as a catalyst for growth, helping your organization navigate the ever-evolving digital landscape with confidence and agility.
Let’s work together to elevate your marketing efforts and ensure your brand’s voice resonates in the digital landscape!
Denise
beheardmktr@gmail.com
414.218.5452
Key Areas of Expertise
Content + Web Strategy
With a passion for understanding our audience, I dive deep into research to uncover valuable insights that shape our content strategies. By collaborating closely with product managers and marketing teams, I ensure our content aligns seamlessly with product goals and overarching marketing objectives. This approach results in compelling narratives that resonate with our target audience, effectively supporting product launches and promotional initiatives across various channels.
Learn MoreContent Creation + Strategic Execution
My expertise lies in crafting diverse content types, from engaging blog posts to comprehensive whitepapers, each serving a distinct strategic purpose. I develop and manage content calendars that support our strategic plans while allowing for timely adjustments. By fostering a culture of continuous improvement, I focus on optimizing content creation processes, mentoring team members, and implementing efficiencies that lead to consistently high-quality, impactful content that drives engagement and achieves business objectives.
Learn MoreInnovation + Content Management
I thrive on staying at the forefront of industry trends and emerging technologies in the content marketing landscape. This curiosity drives me to explore and integrate new tools that enhance our content strategy and execution. My experience includes implementing best practices for content libraries, refining taxonomy strategies, and leveraging AI for improved discoverability and personalization. Additionally, I excel in vendor management—from initial assessment to successful onboarding—ensuring our content ecosystem remains cutting-edge and aligned with our evolving needs.
Learn MoreCONTENT-DRIVEN CAMPAIGNS
Developed a single-source content hub to provide mortgage industry professionals with easy access to MGIC's up-to-date information, tools, and insights.
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New ABM initiative helps High Value targeted accounts build and maintain more meaningful relationships with borrowers, real estate professionals and other influencers in their local market.
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A multi-phased, multichannel approach that significantly increased brand awareness, sales engagement, and lead acquisition across various touchpoints.
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Our charge for this program was to create a fresh approach to meet a high response rate goal, while looking for ways to optimize ROI. To EyeMed’s delight, our campaign and format test raised the roof, beating its goal.
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The Magic Minutes Training Series content is a top-traffic driver for mgic.com, quickly expanding thousands of pros' industry knowledge and skills through quick-hitting videos in 15 minutes or less.
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Attentive account strategy and creative management delivered a higher ROI and uncovered new and different ways to get in front of audiences with the right messaging and response mechanisms.
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Integrated broker campaign that blended traditional direct response tactics with cutting-edge, digital technology cuts through the clutter leaving a lasting impression.
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Audited, redesigned, and implemented an email funnel campaign that nurtures new leads acquired through website form fills, and improves overall engagement and conversion rates.
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Annual campaign is revitalized for MGIC's flagship value add, self-employed borrower (SEB) worksheets. Impressive results deliver improved engagement and usage among loan officers and mortgage professionals.
Read MoreCONTENT INNOVATION
WEBSITES
Testimonials
INDUSTRY EXPERIENCE
Insurance
With extensive experience across various insurance sectors, including ancillary products, health plans, and mortgage insurance, I craft compelling marketing strategies that resonate with consumers. By leveraging industry knowledge, market trends, and consumer insights, I develop messages that effectively communicate value, trust, and security, helping insurance companies stand out in a competitive landscape.
Pharmaceuticals
My expertise in pharmaceutical marketing spans from product launches to market expansion strategies. I excel in developing multichannel campaigns, conducting marketing audits, and creating innovative digital and content strategies. My approach is rooted in a deep understanding of the regulatory environment, patient needs, and healthcare provider perspectives, ensuring impactful and compliant marketing initiatives.
Banking & Financial Services
In the financial services sector, I help institutions differentiate themselves and grow their customer base through targeted, results-driven marketing strategies. My approach focuses on building trust and aligning with industry regulations while leveraging digital-first tactics, personalization, and data-driven insights to engage modern consumers effectively.
Business-to-Business (B2B)
With two decades of B2B marketing experience, I specialize in transforming challenges into opportunities for companies seeking increased market share, enhanced brand awareness, and improved sales revenue. My strategies are tailored to reach specialized and niche audiences, utilizing a mix of digital and traditional marketing techniques to drive measurable results.
Professional Experience
Extensive experience in developing and executing comprehensive digital and content marketing strategies for diverse clients. Proven track record of increasing engagement and optimizing user experiences through innovative digital solutions. Adept at leveraging analytics and cloud-based tools to drive measurable business outcomes. Combines strategic vision with hands-on expertise to lead successful marketing transformations across various industries.
Digital Marketing & Creative Director
MGIC | February 2021 - August 2024
Led comprehensive digital marketing strategies and creative initiatives, driving innovation and measurable results across multiple platforms.
Key Achievements:
- Launched MGIC's Mortgage Connects knowledge hub, resulting in 48% growth in website traffic and 24% increase in subscribers within 3 months.
- Implemented data-driven account-based marketing strategies and digital personalization initiatives, significantly improving user engagement and sales enablement.
- Introduced programmatic advertising, expanding reach among 1st party audiences and broadening brand recognition.
- Developed and executed SEO strategies, improving organic search rankings and traffic for key product pages.
- Created comprehensive performance reports with actionable insights, leading to continuous improvement in campaign effectiveness.
- Proactively identified opportunities for improvement, presenting innovative ideas to stakeholders that resulted in increased ROI.
Leadership & Innovation:
- Supervised creative services and digital marketing teams, overseeing project workflows, budgets, and event planning.
- Re-envisioned content marketing strategy and revamped editorial board, reducing time to market from 16 weeks to 6 weeks while increasing content quality and promotion.
- Deployed interactive content on key landing pages, significantly increasing engagement and conversions.
- Led AI Taskforce to integrate generative AI applications into marketing processes, creating efficiencies while maintaining brand integrity.
Cross-Functional Involvement:
- Led/served on committees for AI Taskforce, Business Technology and Transformation, Content Editorial Board, Email Marketing, Equitable Homeownership, National Sales Meeting, and Target Segmentation.
Vice President, Digital & Client Services
Responsory, a Johnson Direct company | April 2002 - January 2021
Led digital transformation and client services, driving agency growth through innovative multichannel marketing strategies and expanded service offerings.
- Spearheaded expansion of digital services, increasing sales from 20% to over 75% of total annual billings.
- Developed and executed integrated campaigns resulting in up to 380% ROI, 450% increase in site users, and 838% rise in client membership.
- Implemented cutting-edge SEO tactics, significantly improving clients' organic search performance.
- Managed key client relationships, ensuring satisfaction and on-strategy delivery of projects.
- Doubled interactive services revenue through new business development initiatives.
- Led cross-functional teams in strategy, creative, and production, serving as mentor and driving innovation in digital marketing solutions.
Ecommerce Editor-in-Chief
Kohl's Department Stores | February 2000 - April 2002
Led online editorial strategy and content development for Kohl's first ecommerce initiative, aligning brand messaging with consumer needs across multiple digital touchpoints.
- Spearheaded development of Kohl's inaugural ecommerce website, including architecture, navigation, and content strategy.
- Presented a comprehensive ecommerce launch strategy to the executive team.
- Drove sales and customer satisfaction through strategic planning for ecommerce, corporate, recruiting, and gift registry platforms.
- Developed and managed content team, establishing processes for ongoing content creation and optimization.
- Created cross-channel promotional strategies in collaboration with email, PR, and traditional marketing teams.
- Improved online communication through development of new corporate and recruiting websites.
Education
Bachelor of Arts, Mass Communications - Advertising
Minor in Business Administration
Winona State University
SKILLS + COMPETENCIES
B-side
Volunteer Marketing Consultant
CATHOLIC ECOLOGY CENTER Collaborate with the team to develop and implement effective marketing strategies that promote environmental stewardship and community engagement. I leverage my digital marketing expertise to enhance the center's online presence, create compelling content, and drive awareness of its programs and initiatives. This position allows me to combine my passion for sustainability with my professional skills in marketing, contributing to the center's mission of fostering a healthier planet.
Learn MoreFoster Home Volunteer
FLUFFY DOG RESCUE Foster home volunteer for Fluffy Dog Rescue, I provide temporary care and nurturing for dogs in need of forever homes. My responsibilities include training, socializing, and ensuring the well-being of each dog while promoting their adoption through community outreach efforts. This experience has deepened my understanding of animal welfare and strengthened my commitment to making a positive impact in the lives of pets and their future families.
Learn MoreDoor County WI Enthusiast
HIKING, FISHING, KAYAKING I cherish spending quality time with family and friends in this unique region, embracing the beauty of nature and creating lasting memories. I never grow tired of visiting many state and county parks again and again on the peninsula. I enjoy kayaking, fishing and swimming in Kangaroo Lake and taking in the beauty of every season. Every moment spent in DC to me is a celebration of nature and connection.
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