Let's turn up
the volume

Extensive experience in developing and executing comprehensive digital marketing strategies for diverse clients. Proven track record of increasing engagement and optimizing user experiences through innovative digital solutions. Adept at leveraging analytics and cloud-based tools to drive measurable business outcomes. Combines strategic vision with hands-on expertise to lead successful marketing transformations across various industries.

Digital Marketing & Creative Director

MGIC | February 2021 - August 2024

Led comprehensive digital marketing strategies and creative initiatives, driving innovation and measurable results across multiple platforms.

Key Achievements:

• Launched MGIC's Mortgage Connects knowledge hub, resulting in 48% growth in website traffic and 24% increase in subscribers within 3 months.
• Implemented data-driven account-based marketing strategies and digital personalization initiatives, significantly improving user engagement and sales enablement.
• Introduced programmatic advertising, expanding reach among 1st party audiences and broadening brand recognition.
• Developed and executed SEO strategies, improving organic search rankings and traffic for key product pages.
• Created comprehensive performance reports with actionable insights, leading to continuous improvement in campaign effectiveness.
• Proactively identified opportunities for improvement, presenting innovative ideas to stakeholders that resulted in increased ROI.

Leadership & Innovation:

• Supervised creative services and digital marketing teams, overseeing project workflows, budgets, and event planning.
• Re-envisioned content marketing strategy and revamped editorial board, reducing time to market from 16 weeks to 6 weeks while increasing content quality and promotion.
• Deployed interactive content on key landing pages, significantly increasing engagement and conversions.
• Led AI Taskforce to integrate generative AI applications into marketing processes, creating efficiencies while maintaining brand integrity.

Cross-Functional Involvement:

• Led/served on committees for AI Taskforce, Business Technology and Transformation, Content Editorial Board, Email Marketing, Equitable Homeownership, National Sales Meeting, and Target Segmentation.

Vice President, Digital & Client Services

Responsory, a Johnson Direct company | April 2002 - January 2021

Led digital transformation and client services, driving agency growth through innovative multichannel marketing strategies and expanded service offerings.

• Spearheaded expansion of digital services, increasing sales from 20% to over 75% of total annual billings.
• Developed and executed integrated campaigns resulting in up to 380% ROI, 450% increase in site users, and 838% rise in client membership.
• Implemented cutting-edge SEO tactics, significantly improving clients' organic search performance.
• Managed key client relationships, ensuring satisfaction and on-strategy delivery of projects.
• Doubled interactive services revenue through new business development initiatives.
• Led cross-functional teams in strategy, creative, and production, serving as mentor and driving innovation in digital marketing solutions.

Ecommerce Editor-in-Chief

Kohl's Department Stores | February 2000 - April 2002

Led online editorial strategy and content development for Kohl's first ecommerce initiative, aligning brand messaging with consumer needs across multiple digital touchpoints.

• Spearheaded development of Kohl's inaugural ecommerce website, including architecture, navigation, and content strategy.
• Presented a comprehensive ecommerce launch strategy to the executive team.
• Drove sales and customer satisfaction through strategic planning for ecommerce, corporate, recruiting, and gift registry platforms.
• Developed and managed content team, establishing processes for ongoing content creation and optimization.
• Created cross-channel promotional strategies in collaboration with email, PR, and traditional marketing teams.
• Improved online communication through development of new corporate and recruiting websites.

Education

Bachelor of Arts, Mass Communications - Advertising 
Minor in Business Administration
Winona State University