Consumer Product Website Development
Cleanfinity Brands® was preparing to launch a new earth-conscious cleaning product line under the brand name Beyond. With well-known manufacturers like Clorox, Seventh Generation and Method dominating the eco-friendly cleaning space, Cleanfinity knew it needed a stand-out website tailored to attract consumers and product buyers.
Our website design and development plan centered around 3 points of emphasis:
- Easy-to-understand product descriptions emphasizing safety
- Bright larger-scale imagery
- Flexible back-end design to accommodate the growing product line
My role involved:
- Audit + Research
- Strategy
- Branding
- Content
- Website Design + Development Direction
- Tracking + Reporting