SaaS Brand Identity + Website Development
TSI, the largest US debt collection agency, needed a brand identity and website for its new online-based accounts receivable solution developed specifically for small to medium businesses. When launching a new technology or software product it is important to deeply connect with the target audiences’ hot buttons so that messaging can be tailored to address them.
For the one-of-a-kind Rocket Receivables, the most unique attribute of the software is that it allows clients to purchase and utilize the new solution online. This self-serve platform empowers clients to upload their customer data and trigger TSI’s proven timed-just-right series of communications and tactics.
Utilizing a five-step website digital design and development workflow, we placed emphasis on attracting visitors through easy-to-understand product specifications and how Rocket Receivables works, as well as a focus on features that make TSI’s product superior to the competition. Special attention was dedicated to the Pricing section, devising simple infographics to support key messages, and to the site’s uber-optimized blog.
The swift, successful launch of TSI’s Rocket Receivables’ brand and website earned it quick industry recognition and, a Top 10 Best Collection Company ranking within 24 months.
My role involved:
- Audit + Research
- Strategy
- Branding
- Content
- Website Design + Development Direction
- Tracking + Reporting