Manufacturer's Brand Refresh & Website Renovation
When you're manufacturing products and packaging for the world’s biggest household brands, you can’t afford to let your own brand look stale or outdated. This website redesign began with a thorough audit, looking at SEO, content, navigation, competitor websites, and much more.
The Kleen Test Products website was built on a new CMS and included a refreshed brand identity and color palette, modern, new look, larger-scale imagery that represents its various markets, product areas and capabilities, a more sophisticated lead capture response mechanism, a new blog and updated SEO.
My role involved:
- Audit + Research
- Strategy
- Branding
- Content
- Website Design + Development Direction
- Tracking + Reporting