04Mar
Situation:
Existing email funnel was losing traction and lacked cohesion with landing pages, leading to poor lead conversion.
Objective:
Audit, redesign and implement a more effective targeted email funnel to nurture new leads from website form fills, improving engagement and conversion rates.
Action:
• Audited existing campaign and landing pages
• Provided strategic recommendations
• Redesigned five nurturing emails aligned with buyer's journey
• Optimized landing pages for better conversion
• Implemented revamped campaign as ongoing lead nurturing program
My role included:
• Led audit and strategic recommendations
• Collaborated on campaign renovation
• Oversaw implementation and rollout
Results:
The newly launched "Origination Game" marketing funnel program achieved significant improvements:
- 65% increase in email open rate
- 12% increase in click-to-open rate
This project showcases my ability to identify weaknesses in existing campaigns, develop strategic solutions, and lead successful renovations that significantly enhance performance.
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